We spend an average of $55,000 on hair and grooming in our lifetimes! Keeping up with the current salon trends is the best way to make sure your clients are getting the best experience possible.! With that being said, the trends change so frequently that it can be difficult to know what is in and what is out!
Don’t worry though, we have got you covered! We are making sure you don’t get left behind with this article full of all of the beauty salon trends you can expect in 2021. Let’s take a look!
The Age of the Influencer
It is no secret, social media platforms like Instagram, Snapchat, and TikTok are influencing trends faster than any other platform in the industry. Instagram, for example, has 500 million daily active users! These platforms can make or break a salon.
Your guests want to receive treatments that they see on these platforms. They want to visit the salons based on beauty salon trends their influencers are showing them. Getting involved positively with these platforms, and certain influencers is going to be huge in the future in terms of salon market trends.
A recent study showed that customers felt 92% more likely to trust a business that had socially conscious or eco-friendly practices. That trend is here to stay in 2021 and beyond. Consumers are being more and more conscientious about the environment and social issues.
Clients want to know that the products that are being used are good for them and good for the environment. There is a growing concern in the industry about where products, such as human hair for extensions, are being sourced. Making your salon have an eco-friendly focus is an important salon trend for the future.
Ease of Access
Creating a simple and user-friendly platform for your customers to book appointments is a growing trend for the salon industry. For new guests, booking via social media platforms such as Facebook and Instagram are important options to offer. Your existing clientele should be provided access to online booking and simple recurring appointment options rather than needed to call to reschedule for every visit.
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