Geolocation

Jizeen

The launch of iBeacon and geolocation tech has changed the way stores communicate and engage with their customers. According to Google, 82% of smartphone users turn to their phones when not sure about their shopping decision. Google even introduced a special term “micro-moments” (and “micro-moment marketing”) to describe purchases made on the spur of the moment. In practice, it means:

  • location-based advertising
  • analyzing in-store behavior
  • sending push notifications with coupons and personalized offers

Taco Bell takes it one step further. They allow users to order food while they’re on their way. When the users (and their smartphones, of course) approach the restaurant, they serve the food hot and steaming. What’s more, in partnership with Lyft, they now can direct the users to Taco Bell’s drive-throughs. This helped to significantly increase sales.

0 0 vote
Article Rating
Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments

More great articles

Artificial Intelligence and Chatbots

Juniper Research estimated that the annual spending on AI in Retail will reach $7.3B by 2022. At the same time, most…

Read Story

Personalized Marketing

There has been an increase in demand for personalised marketing among customers. A recent study showed that 77% of consumers have chosen,…

Read Story

Oman’s VAT implementation and the alarming need for change in POS software.

As the Government of Oman have announced the latest implementation of the VAT in the business deals across the country,…

Read Story
Arrow-up